The best crowdfunding platform in 2017: Kickstarter or Indiegogo?
the Differences between Kickstarter and Indiegogo that you probably didn't know
The two main crowdfunding platforms exist successfully alongside each other for decades: Indiegogo, founded in 2008, Kickstarter created a little later – in 2009.
At first glance it may seem that these platforms do not differ from each other, but this statement is true only in relation to their ideas, because for many years each of them developed his own script.
There are many differences between the two platforms and in order to see them, you just hammer into a search Kickstarter vs. Indiegogo: cost of services, possible terms of financing, the financing terms are flexible, or categorical, etc. Below are some lesser known differences between the two platforms that will help you make the right choices: what crowdfunding platform you need.
thethe Process of approval of the draft
A peculiar feature of the platform Kickstarter has a huge impact both on the process of starting a new project and obtaining funding, is a 2 - a 3-day Kickstarter Review (review of new projects in Kickstarter), which includes the paragraph "the possibility of manufacturing and the prospects for the sale of" anything "complex" where it asks you to "show investors a prototype of a new invention." On the contrary, using the platform Indiegogo, the only thing you need to do is enter your name to provide financial assistance, to specify the address and attach a press release.
theBack-End platforms
What about openness/closure of the platforms, then Kickstarter was designed for iOS, and Indiegogo – Android...draw your own conclusions. Indiegogo provides for the use of the public API, and getting online information on making financial assistance. In this platform there is a function built-in Analytics and a monitoring pixel conversions and much more.
As for Kickstarter, all of the above features that for Indiegogo are not something supernatural, it can be achieved, however for this you will need to put a lot of effort and that it is likely to hire your own marketing expert... or you possess professional skills to set up tracking in Google Analytics. Not long ago, Kickstarter still presented the tags for the affiliate referral program, which, of course, was supported by many users, as you will be able to understand the intention of such programmes. However, despite all these "attempts", the platform Kickstarter is still far from the capabilities Indiegogo, as well as from information that is certainly useful for marketing experts, dealing with issues in the field of crowdfunding campaigns.
thesuccessful projects
It is difficult to compare statistical data of successful projects, these two crowdfunding platforms, as this information is not provided to Indiegogo. On the contrary, such data are publicly available in Kickstarter, with their website openly boast a total success rate of projects is 35.72%.
Before the campaigns that received the most funding, then Kickstarter has no equal: ten Kickstarter campaigns in the total amount raised $108,866,609, whereas ten on Indiegogo – $43,256,927. Well, financing is the most hyped ten campaigns on Kickstarter and looks really cool. It turns out that the ten most popular projects on Kickstarter have received approximately $10,886,660 financial assistance each. However, let everything in its place: the campaign received more than $100,000 represent less than 1% of all 339075 running Kickstarter campaigns, and a campaign that received more than $1,000,000 of financial assistance, amount to only 0.6%.
From my own experience run approximately 200-250 campaigns using Agency 2.0 I can say that Kickstarter is a platform, which is quite difficult to achieve success for his new project. However, if/when you managed to achieve success and popularity for your project, going through all the algorithms of this process, it is likely that the contributions will pour on you from the sponsors (31% of 12406560 sponsors) as well as preferred sponsors who have already supported more than 25 projects.
theTerms of repayment of financial assistance
Both platforms have recently solved the issue with the terms of the refund, with each of them for this purpose chose its own approach. Not so long ago on Indiegogo such conditions have been further updated.
In short, Indiegogo provides the procedure for the return of rights to the invention within 10 days for projects that demand; or if it be at any time before the deadline for the collection of financial assistance. To your credit card on Kickstarter funds are received no earlier than the end of the campaign and only if these funds will be enough for such a project. Thus, sponsors can cancel your payment when they want to, but to withdraw their deposits, they can only within 14 days after the end of funding.
theStructure platforms
Differences that affect business between the two considered platforms is very high. On the one hand we see a loud statement on Kickstarter: "we are not a store" but "a way by which developers and audience can work together to create something new" and completely different approach on Indiegogo, formed over many years, with the 2015 feature Shipping Now, as well as the function InDemand that allow you to continue collecting donations, regardless of the expiry of the deadline.
theConclusion: it all depends on what product you represent
In conclusion, we can say that between Kickstarter and Indiegogo, there are many differences, thus it is not possible to accurately determine which data crowdfunding platforms better, some worse. In its original design the data platform is very similar, whereas each of them has its own unique advantages and their unique method of managing each new project. Only through a thorough familiarization with all features of each of these platforms, you will be able to choose the right crowdfunding platform.
In the next few days on Indiegogo starts the campaign project LiveEdu.tv. This is a streaming service for programmers and designers, which focused on real projects. Here you can find hundreds of channels to develop real projects, in real time during the development process, the authors explain each step. This way you will be able to gain practical skills development in the following areas: software development, artificial intelligence, data science, game development, design, VR &AR developer, cryptocurrency.
In order to decide which platform is more suitable for your project, we suggest that you visit the Kickstarter Handbook and Indiegogo Help Center.
Article based on information from habrahabr.ru
The two main crowdfunding platforms exist successfully alongside each other for decades: Indiegogo, founded in 2008, Kickstarter created a little later – in 2009.
At first glance it may seem that these platforms do not differ from each other, but this statement is true only in relation to their ideas, because for many years each of them developed his own script.
There are many differences between the two platforms and in order to see them, you just hammer into a search Kickstarter vs. Indiegogo: cost of services, possible terms of financing, the financing terms are flexible, or categorical, etc. Below are some lesser known differences between the two platforms that will help you make the right choices: what crowdfunding platform you need.
the
the Process of approval of the draft
A peculiar feature of the platform Kickstarter has a huge impact both on the process of starting a new project and obtaining funding, is a 2 - a 3-day Kickstarter Review (review of new projects in Kickstarter), which includes the paragraph "the possibility of manufacturing and the prospects for the sale of" anything "complex" where it asks you to "show investors a prototype of a new invention." On the contrary, using the platform Indiegogo, the only thing you need to do is enter your name to provide financial assistance, to specify the address and attach a press release.
the
Back-End platforms
What about openness/closure of the platforms, then Kickstarter was designed for iOS, and Indiegogo – Android...draw your own conclusions. Indiegogo provides for the use of the public API, and getting online information on making financial assistance. In this platform there is a function built-in Analytics and a monitoring pixel conversions and much more.
As for Kickstarter, all of the above features that for Indiegogo are not something supernatural, it can be achieved, however for this you will need to put a lot of effort and that it is likely to hire your own marketing expert... or you possess professional skills to set up tracking in Google Analytics. Not long ago, Kickstarter still presented the tags for the affiliate referral program, which, of course, was supported by many users, as you will be able to understand the intention of such programmes. However, despite all these "attempts", the platform Kickstarter is still far from the capabilities Indiegogo, as well as from information that is certainly useful for marketing experts, dealing with issues in the field of crowdfunding campaigns.
the
successful projects
It is difficult to compare statistical data of successful projects, these two crowdfunding platforms, as this information is not provided to Indiegogo. On the contrary, such data are publicly available in Kickstarter, with their website openly boast a total success rate of projects is 35.72%.
Before the campaigns that received the most funding, then Kickstarter has no equal: ten Kickstarter campaigns in the total amount raised $108,866,609, whereas ten on Indiegogo – $43,256,927. Well, financing is the most hyped ten campaigns on Kickstarter and looks really cool. It turns out that the ten most popular projects on Kickstarter have received approximately $10,886,660 financial assistance each. However, let everything in its place: the campaign received more than $100,000 represent less than 1% of all 339075 running Kickstarter campaigns, and a campaign that received more than $1,000,000 of financial assistance, amount to only 0.6%.
From my own experience run approximately 200-250 campaigns using Agency 2.0 I can say that Kickstarter is a platform, which is quite difficult to achieve success for his new project. However, if/when you managed to achieve success and popularity for your project, going through all the algorithms of this process, it is likely that the contributions will pour on you from the sponsors (31% of 12406560 sponsors) as well as preferred sponsors who have already supported more than 25 projects.
the
Terms of repayment of financial assistance
Both platforms have recently solved the issue with the terms of the refund, with each of them for this purpose chose its own approach. Not so long ago on Indiegogo such conditions have been further updated.
In short, Indiegogo provides the procedure for the return of rights to the invention within 10 days for projects that demand; or if it be at any time before the deadline for the collection of financial assistance. To your credit card on Kickstarter funds are received no earlier than the end of the campaign and only if these funds will be enough for such a project. Thus, sponsors can cancel your payment when they want to, but to withdraw their deposits, they can only within 14 days after the end of funding.
the
Structure platforms
Differences that affect business between the two considered platforms is very high. On the one hand we see a loud statement on Kickstarter: "we are not a store" but "a way by which developers and audience can work together to create something new" and completely different approach on Indiegogo, formed over many years, with the 2015 feature Shipping Now, as well as the function InDemand that allow you to continue collecting donations, regardless of the expiry of the deadline.
the
Conclusion: it all depends on what product you represent
In conclusion, we can say that between Kickstarter and Indiegogo, there are many differences, thus it is not possible to accurately determine which data crowdfunding platforms better, some worse. In its original design the data platform is very similar, whereas each of them has its own unique advantages and their unique method of managing each new project. Only through a thorough familiarization with all features of each of these platforms, you will be able to choose the right crowdfunding platform.
In the next few days on Indiegogo starts the campaign project LiveEdu.tv. This is a streaming service for programmers and designers, which focused on real projects. Here you can find hundreds of channels to develop real projects, in real time during the development process, the authors explain each step. This way you will be able to gain practical skills development in the following areas: software development, artificial intelligence, data science, game development, design, VR &AR developer, cryptocurrency.
In order to decide which platform is more suitable for your project, we suggest that you visit the Kickstarter Handbook and Indiegogo Help Center.
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