The traffic to the sites, content farms has decreased significantly since the introduction of the new search algorithm Google

Since the introduction of the new search algorithm, designed to combat content farms, it's been a couple of months (Google introduced an algorithm in February). After a couple of weeks, some content farms have stated that they suffer significant losses, but a company like Mahalo, had to say goodbye to your freelancers. We now know that a giant like Demand Media, is not immune from changes in search algorithm.

Algorithm, introduced by the Corporation, is called Panda and is in full force just started this month. As previously reported, the main goal pursued by Google, introducing the changes — the fight against low-quality sites, which for the most part are the very content farms, stamp articles and notes, often not bearing any semantic loading, and "imprisoned" solely on getting traffic.

Naturally, visitors, traffic means money, and big companies like Demand Media, earn tens of millions. The last phenomenon was recently valued at $ 1.5 billion IPO — very good, agree. Immediately after entering a new search algorithm, Demand Media reported that no effect on the performance of the company, this change did not have.

However, according to Experian Hitwise, the total drop in traffic to Demand Media sites accounted for about 40% YTD. In January, 0.57 percent of visitors went to Google for sites Demand Media. Now this figure is only 0.34%. And it is only "average temperature on hospital" because some of the sites owned by Demand Media, suffered very considerably. So, traffic to the site Answerbag fell by 80%, and attendance of the largest resource Demand Media, eHow, fell by 29%.

Of course, the decline of attendance = falling incomes = drop in the stock price of the company. So, the stock of Demand Media has fallen by 40%. The share price has fallen to a minimum, to $ 14.05 per share.

With regard to Mahalo, the traffic from Google fell by 78%, Associated Content — 61%, Examiner.com — 51%. It should be noted that attendance of some quite a respectable sites fallen — for example, traffic from Google on Mashable fell on the same 40%.

Via Yahoo

Article based on information from habrahabr.ru